March 2024



With 398 beautiful homes for rent with best-in-class amenities, service and technology, Moda, Loudon’s Yard will be a vibrant community with wellbeing at its heart, nestled less than a mile from Birmingham City Centre in leafy Edgbaston.The new neighbourhood is the first phase of a mixed-use masterplan by Moda Group at New Garden Square which when complete will feature over 2,000 new homes. Announced last year as part of an emerging UK-wide masterplan strategy, the 11-acre masterplan will include a new park, along with retail space, a range of cafes, bars and restaurants, as well as community amenities and industry-leading workspace.
Moda, Loudon’s Yard reception
Green space will be a key element of Moda, Loudon’s Yard in line with the area’s heritage and Moda’s own commitment to wellbeing and sustainability. In the 19th Century, landowners refused to allow factories to be built in the area as industrialisation gripped Birmingham, and Edgbaston became known as the place “where the trees begin”. Moda, Loudon’s Yard will celebrate this heritage with mature trees, gardens and green spaces throughout the neighbourhood.
Moda, Loudon’s Yard private dining room
The neighbourhood features studio, 1-, 2-, and 3-bedroom homes which are pet-friendly and deposit-free as standard, along with an array of bespoke amenities including a resident courtyard and BBQ area, state-of-the-art private dining room, a 24/7 gym and fitness centre with tech-enabled equipment and bookable personal trainers. Co-working spaces with bookable meeting rooms will bring a new meaning to WFH, and a dedicated on-site team will be on hand to assist residents with anything they need and run regular events to encourage community and wellbeing throughout the neighbourhood.
Moda, Loudon’s Yard 24/7 gym
The homes at Moda, Loudon’s Yard further demonstrate Moda’s commitment to Birmingham. The 487-home Moda, The Mercian, opened its doors to residents in 2022, with the 722-home Moda, Great Charles Street in the city’s Jewellery Quarter currently under construction, plus a further 1,000 new homes planned at Stone Yard in Digbeth.Davey Watts, General Manager, Loudon’s Yard, said: “Loudon’s Yard will be an amazing addition to the existing community here in Edgbaston. Our beautiful homes and carefully designed amenity spaces will be a perfect base for anyone to enjoy everything Edgbaston Village has to offer while having easy access into the city centre. I’m proud to see this new neighbourhood taking shape and I can’t wait to welcome our first residents soon.”Ralph Minott, Masterplanning and Development Director of Calthorpe Estates, said: “The Calthorpe Estate has developed over 300 years, creating special places for its communities to live, work and play, and renowned for our retention and management of over 350,000 trees across the estate through that time, as well as unique green spaces and attractive public realm. Moda, Loudon’s Yard is the first neighbourhood of the New Garden Square Masterplan, and Calthorpe Estates are truly excited to welcome this exciting new era for high quality modern living into Edgbaston, superbly designed and conceived by Moda Living, but retaining and blending into this leafy heritage.

“Moda’s commitment to delivering lifestyle-focused living spaces with outstanding amenities and services is exemplary with a delivery record to match. We are confident that Moda, Loudon’s Yard will be a credit to Edgbaston and to Birmingham, and the start of a unique and long partnership with Calthorpe Estates.”

Find out more about Moda, Loudon’s Yard here.


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